Let’s talk again about the words and phrases that are what I call “Marketing Poison”. Words and phrases that salespeople use every day and that do more harm than good and that literally have no effect on the prospects buying decision. The best #1 Great quality Great service Superior service Integrity Honest Hard working Outstanding [...]
Donald Trump, Richard Branson, Anthony Robbins, Oprah Winfrey, and many others like them figured it out a long time ago. By not trying “to be all things to all people,” they were able to cultivate an image and business foundation that focused on one to two niches that they had perfected and understood, and from [...]
A few years back I was asked to consult to a large financial services firm in Atlanta on how to get in the door of decision makers and overcome objections, two major areas that their reps were having trouble with, holding them back from hitting their goals. Mind you, this was not just a problem [...]
I picked up the Yellow Pages the other day looking for auto insurance and was amazed at how many advertisers considered themselves “#1 in customer service”, how they had “integrity”, were “honest”, “the best”, were “experienced”, etc., etc., etc., and when I saw this my eyes glazed over in boredom and moved on. Because it [...]
In this VIDEO, part of my TV Show featured on FOX Business Network, I talk about marketing 100%: get a campaigned designed with your CUSTOMER in mind, NOT you! Way too many times small business owners create marketing campaigns based on what exited them instead of putting themselves in their customer shoes.
In this VIDEO, part of my TV Show “The Mark McClure Show”, I interviewed Charlie Calise, owner of the “Calise Partners” Advertising Agency and Ralph Simpson, owner of www.TheMillionaireGroup.com. Charlie is recognized by Who’s Who of American Business Leaders as an industry leader, with over 20 years of brand, marketing and agency management experience. Ralph Simpson [...]
In this VIDEO, part of my TV Show “The Mark McClure Show”, I interviewed Charlie Calise and Ralph Simpson, about marketing, branding and overall advertising strategies for small business. Three of the top sales and marketing minds coming together for one show! Charlie Calise, owner of the “Calise Partners” Advertising Agency, is recognized by Who’s Who [...]
In this VIDEO, that was part of my TV Show “The Mark McClure Show”, I interviewed Millionaire Mentor Ralph Simpson, who shares some of his outside the box marketing strategies that he used when he came to the U.S. with only $1,500 to his name. Ralph shares some very interesting Guerrilla Marketing Techniques that can [...]